KO EN

Video Script

Kia Green Trip

Full script and on-screen information from "Kia Green Trip" (2022), a corporate social responsibility campaign film for Kia. Produced by greatminds. The series has 3 films; the 2 published on YouTube are transcribed on this page as well.

Client
Kia
Year
2022
Format
Corporate Social Responsibility Campaign Film
On YouTube
Watch ↗
Production
greatminds

View the project →

FAQ

What is the Kia Green Trip film?

It is part of a series on Kia's philosophy and practice of inclusive mobility, looking back on ten years of Green Trip, Kia's social contribution programme that helps people with limited mobility travel. It combines Korean narration with stories from customers. greatminds produced it in 2022.

How many Green Trip films are there?

Three: the main film on this page, "Kia Green Trip: Ten Years of Achievement" (2:12), plus "Green Trip Package Tours" (1:34) and "A New Road for Green Trip" (1:21), all published on 2 December 2022 on the YouTube channel of Greenlight (사단법인 그린라이트). This page carries the dialogue and on-screen text of all three.

What is Green Trip?

The film presents Green Trip as a programme that keeps physical disability from becoming a barrier to travel, so that anyone can leave freely, whenever they like, with whomever and to wherever they want. The screen shows 'Kia Social Contribution Green Trip'.

How far has Green Trip travelled in ten years?

According to the narration, the distance driven step by step has passed well over 100 laps around the Earth, travelling all over the country with a great many people.

What did Green Trip users experience?

The film shares three stories: a power-wheelchair user took his mother on a family trip for the first time; someone who had lost their sight took their first trip since and laughed more than they could say; and a couple who both use wheelchairs were able to visit their son in the military.

What does Green Trip aim for?

Not simply helping people travel, but mobility that creates new opportunities in life beyond getting from place to place. It closes by promising to go further toward a world without boundaries and freedom of movement as wide as one can imagine.

What do Green Trip package tours include?

According to the captions in "Green Trip Package Tours", packages include return flights with Jeju Air (Jeju and Seoul/Busan packages), return KTX tickets with Korail (Gangneung and Busan packages), an accessible Kia Carnival with vehicle, fuel and expenses covered, two nights with Hanwha Hotels & Resorts (Hanwha Resort Jeju, Haeundae, Yongin Bezanson, Seorak Sorano or Beartree Park), and welcome drinks and snacks with disposable masks and hand sanitiser.

What goals does Green Trip set for the future?

"A New Road for Green Trip" sets out three: expanding travel support for people with disabilities with more hubs nationwide, strengthening the Green Trip alliance with more partner organisations and package tours, and opening new areas of support through everyday mobility solutions and a wider range of everyday support vehicles.

Kia Green Trip: Ten Years of Achievement

Chapters

  1. Travel Barriers and the Reality of Mobility Challenges

    Depicts the reality where the joy of travel, an everyday experience for many, remains merely an imagined dream for people with disabilities.

  2. The Launch of Green Trip and Its 10-Year Journey

    Introduces the journey of Green Trip, which launched to enable free travel and has covered over 100 laps around the Earth across the country over the past 10 years.

  3. Real Stories from Green Trip Customers

    Shares authentic travel experiences from customers, including a first family trip with an electric wheelchair, a first trip after losing vision, and visiting a son in the military.

  4. Mobility Creating Life Opportunities Beyond Travel

    Presents Green Trip's future vision of advancing toward a boundless world and freedom of mobility for all, moving beyond simple travel support.

Key facts from the film

  1. There is a reality where many pleasures in the world still feel distant to some people.

    “그 누군가에게는 여전히 멀게만 느껴지는 것들이 있습니다.”

  2. For some people, shining waves exist only in imagination and mountains with bird sounds are climbed only in dreams.

    “반짝반짝 빛나는 파도는 상상 속에만 존재하고, 정다운 새소리가 들리는 산은 꿈에서만 올라봤죠.”

  3. Green Trip was launched to make free travel possible with anyone to any destination at any time.

    “원하는 사람과 원하는 곳으로 언제든 떠나 자유로운 여행이 가능할 수 있도록 초록여행이 시작되었습니다.”

  4. Green Trip has been running for the past 10 years so that physical disabilities do not become barriers to travel.

    “신체의 장애가 여행에 장애가 되지 않도록 특별한 여행의 기쁨을 주고자 초록여행은 지난 10년을 달려왔습니다.”

  5. The collective steps of Green Trip have exceeded a cumulative travel distance of over 100 laps around the Earth.

    “한걸음 한걸음들이 모여 어느새 지구 100바퀴를 훌쩍 넘겼고.”

  6. A customer using an electric wheelchair went on a family trip with their mother for the first time through Green Trip.

    “전동휠체어를 타는 제가 처음으로 어머니를 모시고 가족 여행을 할 수 있었어요.”

  7. A customer who traveled for the first time after losing sight experienced a new world outside and regained immense laughter.

    “실명 후 처음 나선 여행입니다. 문 밖을 나서니 새로운 세상이 있었어요. 그리고 얼마나 웃었는지 몰라요.”

  8. A wheelchair-using couple was able to visit their son serving in the military thanks to Green Trip.

    “군대간 아들들에게 면회하기 어려웠는데 초록여행 덕에 아들을 만났습니다.”

Full transcript

The film has no English subtitles, so the English lines are machine-translated. The original is shown under each line.

  1. A world where new joys greet us every single day.

    매일매일 새로운 즐거움이 반겨주는 세상.

  2. While there are so many fun things just a step away,

    한 걸음만 나서면 재미있는 것들이 가득한데.

  3. for some, these things still feel so far away.

    그 누군가에게는 여전히 멀게만 느껴지는 것들이 있습니다.

  4. Sparkling waves only exist in their imagination, and mountains filled with the sweet sounds of birds have only been climbed in dreams.

    반짝반짝 빛나는 파도는 상상 속에만 존재하고, 정다운 새소리가 들리는 산은 꿈에서만 올라봤죠.

  5. Can't everyone enjoy traveling?

    누구나 여행을 즐길 수 없을까요?

  6. To leave anytime, anywhere, with whoever you want, and to make traveling freely possible, Green Trip has begun.

    원하는 사람과 원하는 곳으로 언제든 떠나 자유로운 여행이 가능할 수 있도록 초록여행이 시작되었습니다.

  7. So that physical disabilities don't become an obstacle to traveling and to bring the joy of special journeys, Green Trip has been running for the past 10 years.

    신체의 장애가 여행에 장애가 되지 않도록 특별한 여행의 기쁨을 주고자 초록여행은 지난 10년을 달려왔습니다.

  8. Step by step, the journey has surpassed well over 100 laps around the Earth,

    한 걸음 한 걸음이 모여 어느새 지구 100바퀴를 훌쩍 넘겼고.

  9. and Green Trip has traveled all across the country with so many people.

    초록여행도 정말 많은 사람들과 방방곡곡 여행을 떠났죠.

  10. To the many people who traveled with Green Trip, what did Green Trip mean to them?

    초록여행과 여행을 떠났던 많은 분들에게 초록여행은 어떤 의미였을까요?

  11. As someone using an electric wheelchair, I was able to take my mother on a family trip for the first time.

    전동휠체어를 타는 제가 처음으로 어머니를 모시고 가족 여행을 할 수 있었어요.

  12. It was my first trip after losing my sight. Stepping out the door, there was a whole new world. And I cannot tell you how much I laughed.

    실명 후 처음 나선 여행입니다. 문 밖을 나서니 새로운 세상이 있었어요. 그리고 얼마나 웃었는지 몰라요.

  13. It was hard to visit our sons who were serving in the military, but thanks to Green Trip, we were able to see our son.

    군대 간 아들들에게 면회하기 어려웠는데 초록여행 덕에 아들을 만났습니다.

  14. What we dream of is not simply helping people travel.

    우리가 꿈꾸는 것은 단순히 여행을 돕는 것이 아닙니다.

  15. Creating new opportunities in life beyond mobility, this is the mobility that Green Trip is creating.

    이동을 넘어 새로운 삶의 기회를 만드는 일, 초록여행이 만들어가고 있는 모빌리티의 모습입니다.

  16. A world without boundaries, the freedom of mobility enjoyed as much as you can imagine. For everyone living together, Green Trip goes further.

    경계 없는 세상, 상상하는 만큼 누리는 이동의 자유로움. 함께 살아가는 모두를 위해 초록여행은 더 멀리 나아갑니다.

On-screen information

Text shown on screen as graphics — captions, figures and place names — in order of appearance.

  1. 만 15세 이상 국내여행 경험률

  2. 초록여행이 달린 운행일수

  3. 초록여행이 달린 운행거리

  4. 초록여행을 이용한 고객

  5. 초록여행을 경험 후 연평균 여행 횟수

  6. 초록여행 경험 후 변화된 여행의 형태

  7. 초록여행을 경험 후 삶의 긍정적인 변화가 있었다

  8. Kia Social Contribution 초록여행

Green Trip Package Tours

1:34 Published 2022-12-02 Watch on YouTube ↗

An introduction to Kia Green Trip's package tours. On-screen captions set out transport and accommodation arranged with Jeju Air, Korail and Hanwha Hotels & Resorts and the accessible Kia Carnival provided, with sign-language interpretation shown in a corner of the screen.

Key facts from the film

  1. Green Trip package tours include return flights arranged with Jeju Air (Jeju and Seoul/Busan packages).

  2. Kia Green Trip provides a Carnival fitted with accessibility equipment for people with disabilities, covering the vehicle, fuel and expenses.

  3. Return KTX train tickets arranged with Korail are included in the Gangneung and Busan packages.

  4. Hanwha Hotels & Resorts vouchers cover two nights at Hanwha Resort Jeju, Haeundae, Yongin Bezanson, Seorak Sorano or Beartree Park.

  5. Welcome drinks and snacks are provided, along with disposable masks and hand sanitiser.

Full transcript

This film has no English subtitles, so the English lines are machine-translated. The original is shown under each line.

  1. Where to next?

    다음은 어디로 떠날까?

  2. A real trip means going far and resting properly.

    진정한 여행이란 멀리 떠나 제대로 쉬는 것.

  3. So we thought hard about how you could truly enjoy travelling.

    그래서 고민했습니다 당신이 진짜 여행을 즐길 수 있는 방법을요.

  4. Sometimes flying along the sky road to Jeju Island, where Pureume lives,

    비행기를 타고 하늘길 따라 푸르메가 살고 있는 제주도로 떠나보기도 하고

  5. sometimes escaping everyday life by train

    일상을 탈출해 기차와 함께

  6. to meet the wide-open East Sea.

    가슴 뻥 뚫리는 동해바다를 만나러 가보기도 하고 말이죠.

  7. Add to that cosy time with the people you travel with, and real rest.

    거기에 함께 떠난 사람들과 오붓한 시간 편안한 휴식까지.

  8. And since we didn't know what you'd fancy when you got peckish, we packed plenty: that's a bonus.

    출출할 때 뭘 좋아할지 몰라서 잔뜩 준비한 건 덤이에요.

  9. Because the more you meet Green Trip, the farther you go and the more there is to enjoy.

    초록여행을 만나면 만날수록 더 멀리 떠나고 즐길거리도 더욱 많아지니까.

  10. What kind of trip awaits next time?

    다음엔 또 어떤 여행이 기다리고 있을까요?

  11. Join us: Green Trip.

    함께하세요 초록여행

On-screen information

  1. 다음은 어디로 떠날까? · #초록여행 패키지 여행

  2. 제주항공 연계 왕복 항공편 제공 · 제주 및 서울/부산 패키지에 포함

  3. 기아 초록여행 장애인 편의장치 장착 카니발 지원 · 차량, 유류, 경비 제공

  4. 코레일 연계 왕복 KTX 승차권 제공 · 강릉 및 부산 지역 패키지에 포함

  5. 한화호텔&리조트 숙박권 제공 · 한화리조트 제주, 해운대, 용인 베잔송, 설악 쏘라노, 베어트리파크 객실 2박 지원

  6. 웰컴 드링크 및 스낵 제공 · 스낵 및 일회용 마스크, 손소독제 포함

  7. 초록여행과 함께 해주셔서 감사합니다

  8. KIA Social Contribution · 초록여행

Lines are transcribed from the Korean audio; the English is machine-translated. On-screen information is transcribed from the text shown in the film.

A New Road for Green Trip

1:21 Published 2022-12-02 Watch on YouTube ↗

Looking back on ten years of travel support for people with disabilities, Green Trip sets out three goals: expanding travel support, strengthening the Green Trip alliance and opening new areas of support. Sign-language interpretation is shown in a corner of the screen.

Key facts from the film

  1. Green Trip has supported travel for people with disabilities for the past ten years.

  2. Green Trip's first goal is to expand travel support for people with disabilities by adding hubs nationwide.

  3. The second is to strengthen the Green Trip alliance with more partner organisations and package tours; Korail and Hanwha Hotels & Resorts appear on screen.

  4. The third is to open new areas of support through everyday mobility solutions and a wider range of everyday support vehicles.

Full transcript

This film has no English subtitles, so the English lines are machine-translated. The original is shown under each line.

  1. Green Trip, which has created new opportunities and challenges over the past ten years through travel support for people with disabilities.

    지난 10년 동안 장애인 여행지원을 통해 새로운 기회와 도전을 만들어온 초록여행.

  2. So that the special moments of travel that changed lives carry on into special everyday days,

    삶이 변화되었던 특별한 여행의 순간이 하루하루 특별한 일상으로 이어지도록.

  3. we now want to take a new road.

    우리는 이제 더 새로운 길을 가보려 합니다.

  4. So that more people can use Green Trip easily in more places,

    그래서 초록여행은 더 많은 분들이 더 많은 곳에서 쉽게 이용할 수 있도록.

  5. we will offer a wider range of travel experiences never had before, which grow more valuable the more we share them, and think about Green Trip's future together with more people.

    함께 할수록 더 가치 있는 그동안 경험해 보지 못한 다양한 여행의 감동을 선사하며 더 많은 분들과 초록여행의 미래를 함께 고민하겠습니다.

  6. So that our special trips carry on into ordinary yet special everyday moments, with more convenient vehicles carefully prepared for each need,

    우리의 특별한 여행이 일상의 평범하지만 특별한 순간으로 이어지도록 필요에 따라 세심하게 준비된 더 편리한 차량으로.

  7. for everyone who lives together, Green Trip will keep making new roads and go even farther.

    함께 살아가는 모두를 위해 앞으로도 초록여행은 새로운 길을 만들어가며 더 멀리 달려가겠습니다.

On-screen information

  1. 초록여행 비전 · 장애인 여행지원 확대 · · 전국거점 확대

  2. 초록여행 비전 · 초록여행 얼라이언스 강화 · 초록여행 · KORAIL · 한화호텔&리조트 · · 대외협력 기관확대 · · 패키지 여행 확대

  3. 초록여행 비전 · 신규 지원 영역 확대 · · 일상지원 모빌리티 솔루션 · · 일상 지원 차량의 다변화

  4. KIA Social Contribution · 초록여행 · 사단법인 그린라이트

Lines are transcribed from the Korean audio; the English is machine-translated. On-screen information is transcribed from the text shown in the film.